Sozni Toosh 'Mayajaal Shawl Firdos'
Detailed hand embroidery on dyed black cashmere, woven in a traditional twill weave, generous size, with a floral design worked into the soft cashmere. Maya means 'which is not there' and jaal means 'a net', the colour combination and design are inspired by the various aspects of the universe, the galaxies and stars. Firdos is an Urdu word which means garden paradise or heaven.
Handmade from the finest Pashmina from Ladakh, it is as delicate and soft as Shatoosh. Sourced in June 2022 from Mr Tsering of Koyul Village, where his family have herded goats for generations. Winter temperatures here can fall below –15°C. In this harsh climate, the goats grow an exceptionally fine undercoat that naturally insulates against the cold. These fibres, selected from the softest Grade A batches, are known for their lightness, warmth and incredible softness. The coarse guard hairs are removed by hand through the process of scouring, carding and dehairing.
Spinning the baby soft pashmina by hand is an art found only in the homes of Kashmir, where spinning is a traditional culture. The soft fibre is converted into yarn with a thickness ranging from 110-140 English count. Modern machinery would not be able to achieve this fine count without a carrier fibre to stop the cashmere fibres from breaking. It takes approximately one month to handspin 100 gms of pashmina yarn.
Woven in Srinagar by Mr Mohammad Shabbir, using a technique called Ecotoosh, which was developed for the 'Toosh Revival'. Ecotoosh is more difficult to work with as the fibres are shorter than the standard fibre lengths of cashmere, making the yarn extremely delicate.
Embroidery on Ecotoosh is more time-consuming than usual due to the delicate nature of the fabric. Carried out by Mr Javed Ahmed in a classic Sozni style of hand embroidery, similar to that done on the old tradition of Shatoosh shawls. The finishing and quality check is done by Mr Zakir Wani at the finishing plant in Hawal, Srinagar.
Each shawl is supplied with a copy of The Kashmir Shawl, a book that beautifully illustrates the landscape and lives that contribute to the creation of these amazing shawls, enriching your experience of this artisanal work.
- Size: approx. 100 × 210 cm, plus 4cm fringe (39.5 × 82.5")
- Composition: 100% Cashmere, sourced in Ladakh from Grade A fibres
- Origin: Made in Kashmir
Product Care
Professional clean only.
Origin & Sustainability
This shawl embodies the principles of slow fashion — each stage, from sourcing to spinning, weaving and embroidery, is done by hand and can take months to complete. Every artisan involved brings years of skill, care and cultural heritage to the process.
Made from Grade A Ladakhi pashmina, this shawl uses one of the world’s finest natural fibres. Cashmere is not only supremely soft and warm, it is also renewable, biodegradable, and long-lasting — a conscious choice for those who value quality over quantity.
By supporting this craft, you help sustain traditional livelihoods and protect centuries-old skills and traditions. Read more on our Himalaya-based suppliers here.
Original: $1,504.70
-65%$1,504.70
$526.64More Images
Sozni Toosh 'Mayajaal Shawl Firdos'
Detailed hand embroidery on dyed black cashmere, woven in a traditional twill weave, generous size, with a floral design worked into the soft cashmere. Maya means 'which is not there' and jaal means 'a net', the colour combination and design are inspired by the various aspects of the universe, the galaxies and stars. Firdos is an Urdu word which means garden paradise or heaven.
Handmade from the finest Pashmina from Ladakh, it is as delicate and soft as Shatoosh. Sourced in June 2022 from Mr Tsering of Koyul Village, where his family have herded goats for generations. Winter temperatures here can fall below –15°C. In this harsh climate, the goats grow an exceptionally fine undercoat that naturally insulates against the cold. These fibres, selected from the softest Grade A batches, are known for their lightness, warmth and incredible softness. The coarse guard hairs are removed by hand through the process of scouring, carding and dehairing.
Spinning the baby soft pashmina by hand is an art found only in the homes of Kashmir, where spinning is a traditional culture. The soft fibre is converted into yarn with a thickness ranging from 110-140 English count. Modern machinery would not be able to achieve this fine count without a carrier fibre to stop the cashmere fibres from breaking. It takes approximately one month to handspin 100 gms of pashmina yarn.
Woven in Srinagar by Mr Mohammad Shabbir, using a technique called Ecotoosh, which was developed for the 'Toosh Revival'. Ecotoosh is more difficult to work with as the fibres are shorter than the standard fibre lengths of cashmere, making the yarn extremely delicate.
Embroidery on Ecotoosh is more time-consuming than usual due to the delicate nature of the fabric. Carried out by Mr Javed Ahmed in a classic Sozni style of hand embroidery, similar to that done on the old tradition of Shatoosh shawls. The finishing and quality check is done by Mr Zakir Wani at the finishing plant in Hawal, Srinagar.
Each shawl is supplied with a copy of The Kashmir Shawl, a book that beautifully illustrates the landscape and lives that contribute to the creation of these amazing shawls, enriching your experience of this artisanal work.
- Size: approx. 100 × 210 cm, plus 4cm fringe (39.5 × 82.5")
- Composition: 100% Cashmere, sourced in Ladakh from Grade A fibres
- Origin: Made in Kashmir
Product Care
Professional clean only.
Origin & Sustainability
This shawl embodies the principles of slow fashion — each stage, from sourcing to spinning, weaving and embroidery, is done by hand and can take months to complete. Every artisan involved brings years of skill, care and cultural heritage to the process.
Made from Grade A Ladakhi pashmina, this shawl uses one of the world’s finest natural fibres. Cashmere is not only supremely soft and warm, it is also renewable, biodegradable, and long-lasting — a conscious choice for those who value quality over quantity.
By supporting this craft, you help sustain traditional livelihoods and protect centuries-old skills and traditions. Read more on our Himalaya-based suppliers here.
Product Information
Product Information
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Shipping & Returns
Description
Detailed hand embroidery on dyed black cashmere, woven in a traditional twill weave, generous size, with a floral design worked into the soft cashmere. Maya means 'which is not there' and jaal means 'a net', the colour combination and design are inspired by the various aspects of the universe, the galaxies and stars. Firdos is an Urdu word which means garden paradise or heaven.
Handmade from the finest Pashmina from Ladakh, it is as delicate and soft as Shatoosh. Sourced in June 2022 from Mr Tsering of Koyul Village, where his family have herded goats for generations. Winter temperatures here can fall below –15°C. In this harsh climate, the goats grow an exceptionally fine undercoat that naturally insulates against the cold. These fibres, selected from the softest Grade A batches, are known for their lightness, warmth and incredible softness. The coarse guard hairs are removed by hand through the process of scouring, carding and dehairing.
Spinning the baby soft pashmina by hand is an art found only in the homes of Kashmir, where spinning is a traditional culture. The soft fibre is converted into yarn with a thickness ranging from 110-140 English count. Modern machinery would not be able to achieve this fine count without a carrier fibre to stop the cashmere fibres from breaking. It takes approximately one month to handspin 100 gms of pashmina yarn.
Woven in Srinagar by Mr Mohammad Shabbir, using a technique called Ecotoosh, which was developed for the 'Toosh Revival'. Ecotoosh is more difficult to work with as the fibres are shorter than the standard fibre lengths of cashmere, making the yarn extremely delicate.
Embroidery on Ecotoosh is more time-consuming than usual due to the delicate nature of the fabric. Carried out by Mr Javed Ahmed in a classic Sozni style of hand embroidery, similar to that done on the old tradition of Shatoosh shawls. The finishing and quality check is done by Mr Zakir Wani at the finishing plant in Hawal, Srinagar.
Each shawl is supplied with a copy of The Kashmir Shawl, a book that beautifully illustrates the landscape and lives that contribute to the creation of these amazing shawls, enriching your experience of this artisanal work.
- Size: approx. 100 × 210 cm, plus 4cm fringe (39.5 × 82.5")
- Composition: 100% Cashmere, sourced in Ladakh from Grade A fibres
- Origin: Made in Kashmir
Product Care
Professional clean only.
Origin & Sustainability
This shawl embodies the principles of slow fashion — each stage, from sourcing to spinning, weaving and embroidery, is done by hand and can take months to complete. Every artisan involved brings years of skill, care and cultural heritage to the process.
Made from Grade A Ladakhi pashmina, this shawl uses one of the world’s finest natural fibres. Cashmere is not only supremely soft and warm, it is also renewable, biodegradable, and long-lasting — a conscious choice for those who value quality over quantity.
By supporting this craft, you help sustain traditional livelihoods and protect centuries-old skills and traditions. Read more on our Himalaya-based suppliers here.
